Not quite sure where to start in regards to your logo and branding? Fear not, have a quick read of these simple steps to get you started…
Your logo is an important component of your business or product’s visual identity. Ask yourself the following questions before you engage a designer:
- What do you offer?
- What makes you unique?
- Who is your target market?
- Who are your competitors?
- How do you want to position your brand in the market?
- What is the look and feel you envisage?
When your logo has been designed, it is important to decide what stationery and collateral you require. The following items are examples of materials that should be consistently branded with your logo/colours/typefaces:
- Business card
- Brochures and flyers
- Any other printed material you require
Before you approach your designer, it is helpful to have prepared your website content. This is more often than not, the main hold up of a website going live!
Consider the following:
- How will it be structured? What content do you need/how many pages?
- Will you need a contact form and map?
- Have you got access to imagery or do you need to source images?
- Will your website be responsive for tablet /mobile devices?
- Will you write copy yourself or do you need help doing this?
- Do you need to sell your product online?
Secure your business name on the social media platforms you wish to use, even if you aren’t ready to use them just yet. The most popular platforms are Facebook, Twitter, Instagram and Pinterest but all businesses are different. Make sure you populate your social media platforms before you send people to them. An empty or inactive account is more detrimental than no account at all.