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understanding your logo file formats

Not quite sure what all those file types mean? Which file do you supply a designer or what should you expect to receive from a designer? We have put together a quick guide for understanding logo file formats and a FREE printable cheat sheet!

.jpg

JOINT PHOTOGRAPHIC EXPERTS GROUP

Your designer may supply you with a JPG logo to use yourself in publications such as Microsoft Word, on your website or in an email signature. JPG logos can be used in printed documents however if they are stretched past their original size, they will become pixelated.

PORTABLE NETWORK GRAPHICS

PNG is the preferred logo format for online applications. The background is transparent, allowing the logo to sit over any background colour, texture or photo. This format is not recommended for print as it will become pixelated if stretched past its original size.

.png

.eps + .ai

ENCAPSULATED POSTSCRIPT FILE
ADOBE ILLUSTRATOR FILE

These vector-based logo formats* can be scaled to any size without losing quality and have no background element. These files are ideal for printing at any size.

PORTABLE DOCUMENT FORMAT

If this PDF was created in Adobe Illustrator or similar, it will be vector-based* and can be scaled to any size without losing quality. If you are unsure, check with your designer or use online only.

.pdf

.psd

PHOTOSHOP DATA FILE

Used for editing photos and website based elements, Photoshop is not recommended for logo creation as it is not vector based, meaning it will not reproduce well at larger sizes. This will cause issues for printing large format logos (e.g. signage), and will most likely be a very large, unmanageable file size.

Cobba Designs will supply your logo in 4 formats as apart of our Luxe Branding Package: JPG, PNG, EPS and PDF. We will also provide your logo in reverse version (where possible) so you are able to use it on a darker background. However, don’t stress as apart of out Luxe Branding Packages we include a style guide and this will state the logos included, how to use them and also your fonts and colours so that you can continue with your business marketing and on brand!

We recommend using the logos file formats as directed above, and are happy to provide extra formats or sizes as requested at an additional cost, however it is unlikely you will need anything extra.

* There are rare occurrences where an EPS file might have been saved from Adobe Photoshop (not vector), so best check with your designer.

logo file formats printable
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understanding your logo file formats
understanding logo file formats
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Latest on Instagram
Custom thank you cards for Jessi + Ben’s wedding Custom thank you cards for Jessi + Ben’s wedding.

Digital print on classic white card matched with almond envelopes and black printed addresses.

SWIPE RIGHT to see photos from their wedding and custom signage we also created for their special day! 

📷: Grace from @twelvesouthbridal 

#cobbadesigns
I have decided to start to use this platform to no I have decided to start to use this platform to not only show off some of our work and to inspire your special day but to also teach you something new along the way.

So today, I wanted to explain and show a few different print styles that you have the choice of for your wedding stationery.

-—-

1. HOT FOIL PRESS (GOLD FOIL ETC)

Probably the most popular request and also on a lot of your dream wedding inspiration boards. There’s something unique about foil that spells glamour… It’s simply hard to not be drawn to sparkles and shine when it comes to the world of printing. 

Hot foil pressing is a process whereby metallic foil is applied to the surface of the stock using heat & pressure with a metal plate with your design imprinted. The result? A truly stunning effect that pulls out details of the design in a shiny metallic.

2. LETTERPRESS

Another popular option for wedding stationery is Letterpress.

The process for this is that the printer will make up a metal plate of your design and press it into the paper with ink.

A separate plate is produced for each colour being printed (including an extra plate if you are using blind impression as part of your design).

3. BLIND / DEBOSS LETTERPRESS

Similar to letterpress and quite often the two go hand in hand as this is not the preferred often for text as it can make the writing illegible as it has no colour imprinted with it, instead is an imprint into the paper stock itself, but it is perfect for little details on your invitations.

4. WHITE INK PRINT

Rather than printing a reverse image, whereby you print a coloured background onto a white stock and leave the text so it comes out white, we can print white ink directly onto darker coloured paper stocks.

5. COLOUR PRINT

The most common printing technique of all five we have talked about.

It can produce an array of colours on either white or light coloured paper stock and it is the most common not only due to the cost-effectiveness but also because it has the least limitations in the design and quite often why we lean towards this.

-—-

Other print styles exist but these tend to be the most popular options. DM us if you have any questions
When you find the one person that is your everythi When you find the one person that is your everything and your forever 💕

#cobbadesigns #lovequotes
COVID UPDATE Unfortunately the situation is still COVID UPDATE

Unfortunately the situation is still effecting some delivery and production times so please give yourself a buffer when ordering any stationery as packages are taking longer than usual to arrive even when posted locally!

This is out of our hands but we will always try our best to make it happen 🙂

📷: Pinterest 

#cobbadesigns
Starting to get really obsessed with these white / Starting to get really obsessed with these white / natural wedding themes 😍

What is your favourite combo? 
#cobbadesigns
Custom invitation suite for Jessi and Ben. Digita Custom invitation suite for Jessi and Ben.

Digital print on classic white with a transparent vellum overlay with white ink print. Matched with a stone envelope, black ink printed addresses and white wax enevelope seal.

#cobbadesigns
Wedding reception goals 😍 #cobbadesigns Wedding reception goals 😍

#cobbadesigns
Sometimes the perfect person just arrives at the r Sometimes the perfect person just arrives at the right time when you least expect it 💕

#lovequotes #quotes #quoteoftheday
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    info@cobbadesigns.com.au
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    Traralgon, Victoria 3844

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Latest on instagram
Custom thank you cards for Jessi + Ben’s wedding Custom thank you cards for Jessi + Ben’s wedding.

Digital print on classic white card matched with almond envelopes and black printed addresses.

SWIPE RIGHT to see photos from their wedding and custom signage we also created for their special day! 

📷: Grace from @twelvesouthbridal 

#cobbadesigns
I have decided to start to use this platform to no I have decided to start to use this platform to not only show off some of our work and to inspire your special day but to also teach you something new along the way.

So today, I wanted to explain and show a few different print styles that you have the choice of for your wedding stationery.

-—-

1. HOT FOIL PRESS (GOLD FOIL ETC)

Probably the most popular request and also on a lot of your dream wedding inspiration boards. There’s something unique about foil that spells glamour… It’s simply hard to not be drawn to sparkles and shine when it comes to the world of printing. 

Hot foil pressing is a process whereby metallic foil is applied to the surface of the stock using heat & pressure with a metal plate with your design imprinted. The result? A truly stunning effect that pulls out details of the design in a shiny metallic.

2. LETTERPRESS

Another popular option for wedding stationery is Letterpress.

The process for this is that the printer will make up a metal plate of your design and press it into the paper with ink.

A separate plate is produced for each colour being printed (including an extra plate if you are using blind impression as part of your design).

3. BLIND / DEBOSS LETTERPRESS

Similar to letterpress and quite often the two go hand in hand as this is not the preferred often for text as it can make the writing illegible as it has no colour imprinted with it, instead is an imprint into the paper stock itself, but it is perfect for little details on your invitations.

4. WHITE INK PRINT

Rather than printing a reverse image, whereby you print a coloured background onto a white stock and leave the text so it comes out white, we can print white ink directly onto darker coloured paper stocks.

5. COLOUR PRINT

The most common printing technique of all five we have talked about.

It can produce an array of colours on either white or light coloured paper stock and it is the most common not only due to the cost-effectiveness but also because it has the least limitations in the design and quite often why we lean towards this.

-—-

Other print styles exist but these tend to be the most popular options. DM us if you have any questions
When you find the one person that is your everythi When you find the one person that is your everything and your forever 💕

#cobbadesigns #lovequotes
COVID UPDATE Unfortunately the situation is still COVID UPDATE

Unfortunately the situation is still effecting some delivery and production times so please give yourself a buffer when ordering any stationery as packages are taking longer than usual to arrive even when posted locally!

This is out of our hands but we will always try our best to make it happen 🙂

📷: Pinterest 

#cobbadesigns
Starting to get really obsessed with these white / Starting to get really obsessed with these white / natural wedding themes 😍

What is your favourite combo? 
#cobbadesigns
Custom invitation suite for Jessi and Ben. Digita Custom invitation suite for Jessi and Ben.

Digital print on classic white with a transparent vellum overlay with white ink print. Matched with a stone envelope, black ink printed addresses and white wax enevelope seal.

#cobbadesigns
Wedding reception goals 😍 #cobbadesigns Wedding reception goals 😍

#cobbadesigns
Sometimes the perfect person just arrives at the r Sometimes the perfect person just arrives at the right time when you least expect it 💕

#lovequotes #quotes #quoteoftheday
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