Understanding logo file formats for your brand.
Not quite sure what all those file types mean? Which file do you supply a designer or what should you expect to receive from a designer? We have put together a quick guide for understanding logo file formats and a FREE printable cheat sheet!
JOINT PHOTOGRAPHIC EXPERTS GROUP
Your designer may supply you with a JPG logo to use yourself in publications such as Microsoft Word, on your website or in an email signature. JPG logos can be used in printed documents however if they are stretched past their original size, they will become pixelated.
PORTABLE NETWORK GRAPHICS
PNG is the preferred logo format for online applications. The background is transparent, allowing the logo to sit over any background colour, texture or photo. This format is not recommended for print as it will become pixelated if stretched past its original size.
.eps + .ai
ENCAPSULATED POSTSCRIPT FILE
ADOBE ILLUSTRATOR FILE
These vector-based logo formats* can be scaled to any size without losing quality and have no background element. These files are ideal for printing at any size.
PORTABLE DOCUMENT FORMAT
If this PDF was created in Adobe Illustrator or similar, it will be vector-based* and can be scaled to any size without losing quality. If you are unsure, check with your designer or use online only.
PHOTOSHOP DATA FILE
Used for editing photos and website based elements, Photoshop is not recommended for logo creation as it is not vector based, meaning it will not reproduce well at larger sizes. This will cause issues for printing large format logos (e.g. signage), and will most likely be a very large, unmanageable file size.
Cobba Designs will supply your logo in 4 formats as apart of our Luxe Branding Package: JPG, PNG, EPS and PDF. We will also provide your logo in reverse version (where possible) so you are able to use it on a darker background. However, don’t stress as apart of out Luxe Branding Packages we include a style guide and this will state the logos included, how to use them and also your fonts and colours so that you can continue with your business marketing and on brand!
We recommend using the logos file formats as directed above, and are happy to provide extra formats or sizes as requested at an additional cost, however it is unlikely you will need anything extra.
* There are rare occurrences where an EPS file might have been saved from Adobe Photoshop (not vector), so best check with your designer.